The Desired


Your Blueprint to Grow a Profitable Jewelry Brand From The Inside Out

by Tracy Matthews

about tracy matthews

Tracy Matthews is a Jewelry Designer, Entrepreneur, Mentor, and Host of the top-rated Thrive By Design Podcast.

She’s made it her mission to help makers and designers turn their passion into a successful business.

Her jewelry has been featured in InStyle, Elle, Us Weekly, Real Simple, Martha Stewart Weddings, Entrepreneur, and on the Today Show. She’s been interviewed on countless podcasts and programs including, Yahoo Finance, American Fashion Podcast, EOFire, SoMoney and Creative Live.


As the Chief Visionary Officer of Flourish & Thrive Academy, she helps other jewelry brands launch, grow and scale profitable jewelry businesses.

And as the CVO of Creatives Rule the World, she helps creative visionaries of entrepreneurial companies spend more time in their creative zone of genius, inspire and lead their teams, and increase their profits.

She lives in NYC, loves to travel, and is the proud auntie to 19 nieces and nephews.


Let's face it, most jewelry designers will do just about anything to avoid the business side of their business. Tracy Mathews is that friend who will take you by the hand and walk you through the critical steps of branding, strategy and financial planning that are critical to achieving your goals. With inspiring case studies and simple exercises, Mathews coaxes her readers to embrace the structure and processes that will liberate them to focus on what they love most. Whether you need a complete overhaul or just a tune-up, this book will inspire you to take your business to the next level - and give you the tools to make good on that vision.

Nina Cooper
President, Nina Designs


Tracy Matthews packs in the knowledge with this essential strategy book for small businesses. She brings many years of direct experience as a jewelry designer and Flourish & Thrive Academy business coach to this new format. The book will guide you through exercises and education to put your small business on track. I highly recommend it.

Hilary Halstead Scott
President, Halstead


Working with Flourish & Thrive Academy has been like working on a Masters program for my business, but with a support system that is essential for any studio artist that works in solitude.

Jennifer Dawes,
Jennifer Dawes Designs


Before I found Tracy and Flourish and Thrive I was a jewelry designer with a lot of potential but no direction. I knew where I wanted to go but had no idea how to get there. With Tracy’s guidance and help from our amazing community, I’ve hit goals I never thought possible and have the confidence and tools to continue to build and grow my business. Tracy’s dream is to help designers like myself realize our dreams and without her help, I wouldn’t be where I am today.

Alex Camacho,
Acid Queen Jewelry


Tracy has completely changed the way I run my business and how I perceive myself as a business owner. She doesn't just talk the talk - she is passionate about helping other business owners succeed with her focus on specific activities that bring in sales. Her infectious enthusiasm and emphasis on mindset have motivated me to shift from working in my business to working on my business. She has been so much more than an inspiration to me – she has helped me to create a tangible vision for my company’s future, where I’m running my business full-time, instead of just dreaming about it.

Wendy Hively,
Charlie Madison Originals


Flourish & Thrive Academy is such an incredible resource & community for designers. They have enlisted coaches with a variety of skills & expertise. If a designer has a question, they have numerous people that probably have the answer!! Tracy Matthews is such a role model in growing a business and is doing everything she can to help creatives to rule the world!!!

Delia Folk,
Co-Founder, The Style That Binds Us

as seen in

F&T AS Seen In Banner 2021 V03


If you’d like to request an interview or to speak at an event, please contact me by clicking the button below.

I’m currently booking speaking events for 2020 and beyond.


Every week I launch a new podcast episode to inspire you in business. Click below to listen to the Thrive by Design Podcast.



As soon as the book is ready to pre-order, you'll receive a special link for discounted pricing and a special BONUS just for you!



This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook is a registered trademark of FACEBOOK, INC.