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How to Start a Jewelry Business

How to Start a Jewelry Business Starting a jewelry business can be a daunting task, especially without a proven business plan. We’ve helped over 8,000 jewelry makers and designers grow their businesses to wild levels of success, and we want to encourage you as you follow your dreams. Before we talk shop on how to…
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Meet Tracy Matthews

Tracy Matthews is a Jewelry Designer, Entrepreneur, Mentor, and Host of the top-rated Thrive By Design Podcast. As the Chief Visionary Officer of Flourish & Thrive Academy™️ and Creatives Rule the World™️, she helps creatives and visionaries follow their dreams, make money doing what they love, and take control of their lives.

The Desired Brand Effect™️ was the system she developed to position, grow and scale four companies across multiple industries including jewelry, education, and branding. She’s made it her mission to make building a business FUN and joyful and that's why she loves helping others.

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Notable media placements include Elle, InStyle, Us Weekly, Real Simple, Martha Stewart Weddings, Entrepreneur, and the Today Show. She’s been interviewed on countless podcasts and programs including, Yahoo Finance, American Fashion Podcast, Online Marketing Made Easy, EOFire, and Creative Live. 

She lives in Arizona with her partner Jason and his 2 daughters. She considers NYC her second home, loves to travel, and is the proud auntie to 21 nieces and nephews.

PRAISE FOR

The Desired
BRAND EFFECT
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“Let’s face it, most jewelry designers will do just about anything to avoid the business side of their business. Tracy Mathews is that friend who will take you by the hand and walk you through the critical steps of branding, strategy and financial planning that are critical to achieving your goals. With inspiring case studies and simple exercises, Mathews coaxes her readers to embrace the structure and processes that will liberate them to focus on what they love most. Whether you need a complete overhaul or just a tune-up, this book will inspire you to take your business to the next level - and give you the tools to make good on that vision.”

– Nina Cooper
President, Nina Designs

“The Desired Brand Effect is a must-read for jewelry and product business owners! This book is full of actionable advice to grow your brand.”

– JACQUELINE SNYDER
CO-FOUNDER THE PRODUCT BOSS PODCAST

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