Let's face it, most jewelry designers will do just about anything to avoid the business side of their business. Tracy Mathews is that friend who will take you by the hand and walk you through the critical steps of branding, strategy and financial planning that are critical to achieving your goals. With inspiring case studies and simple exercises, Mathews coaxes her readers to embrace the structure and processes that will liberate them to focus on what they love most. Whether you need a complete overhaul or just a tune-up, this book will inspire you to take your business to the next level - and give you the tools to make good on that vision.
President, Nina Designs
A NOTE FROM THE AUTHOR
When I started designing jewelry and eventually started a business, I was ambitious and excited to start a career making money from my passion. As my business grew, I quickly realized there were a lot of hurdles to overcome. Back then, the jewelry industry was very tight-lipped and finding a mentor or getting support was extremely challenging. After 20+ years of doing the work and growing two successful jewelry company, I’m honored to share with you exactly how to grow your business from the inside out.
The Desired Brand Effect is the methodology is the exact same method I’ve used to help thousands of designer in the Flourish & Thrive Community and beyond to build multiple 6 and 7 figure jewelry companies. It doesn’t matter what type of jewelry you design or how you sell it, I’ll walk you through the timeless business practices that any maker or designer can implement to scale. Ready build the jewelry brand of your dreams and create a life full of financial freedom, a sense of purpose while feeling accomplished at the end of each day.
It’s time for all this hard work you’ve done to start paying off!
xo, Tracy Matthews
Tracy Matthews packs in the knowledge with this essential strategy book for small businesses. She brings many years of direct experience as a jewelry designer and Flourish & Thrive Academy business coach to this new format. The book will guide you through exercises and education to put your small business on track. I highly recommend it.
Hilary Halstead Scott
Working with Flourish & Thrive Academy has been like working on a Masters program for my business, but with a support system that is essential for any studio artist that works in solitude.
Jennifer Dawes Designs
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