The Desired


Your blueprint to grow a profitable jewelry brand from the inside out

Pre-Order starts in August, 2021
Book Release Date, November 10th, 2021
The Desired Brand Effect by Tracy Matthews (1)
as seen in

Get on the Waitlist and Get Your Bonus Gifts When You Pre-Order the Book!

Exclusive Pre-Order Bonuses Include:

  • Special pre-order pricing for waitlist members
  • A video training of the Desired Brand Effect™️ in action (and how to use it to grow your business).
  • Access to The Desired Brand Effect™️ Interview Series: Top In-Demand Designers Reveal Their Secrets To Building 6+ and 7 Figure Jewelry Businesses

All for pre-ordering the book!

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Ready to Stand Out in a Saturated Market with a Timeless Jewelry Brand?

You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to create desire for your brand. Now, more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.

Yet, most artists, makers, and creatives struggle to create a polarizing brand voice, clearly communicate their message, and develop a brand story that resonates with their dream clients. Those that do this well find it easy to attract the types of customers, clients, and collectors who become lifelong brand advocates. Those that don't experience consistent dry spells and get lost in a sea of other makers.

When you can create desire for your brand, you become the ONLY choice in the eyes of your dream clients. 

Sales and marketing become easy because you have a system for marketing that fuels the sales engine. Plus, you spend more time doing the creative parts of your business that you LOVE!

The Desired Brand Effect™️ teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps. Every chapter comes complete with additional exercises and resources that will inspire you to get moving and stay on task. From branding and positioning, to marketing and sales - this book will demystify the business side of jewelry making

When you create The Desired Brand Effect™️ in your business, you'll stand out in the saturated jewelry market with an unforgettable, timeless brand. 

Cheers to creating a brand that eliminates the competition because you’re the only choice in the eyes of your true fans!

xo, Tracy Matthews
Meet Tracy Matthews

Tracy Matthews is a Jewelry Designer, Entrepreneur, Mentor, and Host of the top-rated Thrive By Design Podcast. As the Chief Visionary Officer of Flourish & Thrive Academy™️ and Creatives Rule the World™️, she helps creatives and visionaries follow their dreams, make money doing what they love, and take control of their lives.

The Desired Brand Effect™️ was the system she developed to position, grow and scale four companies across multiple industries including jewelry, education, and branding. She’s made it her mission to make building a business FUN and joyful and that's why she loves helping others.


Notable media placements include Elle, InStyle, Us Weekly, Real Simple, Martha Stewart Weddings, Entrepreneur, and the Today Show. She’s been interviewed on countless podcasts and programs including, Yahoo Finance, American Fashion Podcast, Online Marketing Made Easy, EOFire, and Creative Live. 

She lives in Arizona with her partner Jason and his 2 daughters. She considers NYC her second home, loves to travel, and is the proud auntie to 21 nieces and nephews.


The Desired

“Let’s face it, most jewelry designers will do just about anything to avoid the business side of their business. Tracy Mathews is that friend who will take you by the hand and walk you through the critical steps of branding, strategy and financial planning that are critical to achieving your goals. With inspiring case studies and simple exercises, Mathews coaxes her readers to embrace the structure and processes that will liberate them to focus on what they love most. Whether you need a complete overhaul or just a tune-up, this book will inspire you to take your business to the next level - and give you the tools to make good on that vision.”

– Nina Cooper
President, Nina Designs

“The Desired Brand Effect™️ is like a Masters Program for Your Jewelry Business”

– Jennifer Dawes
Jennifer Dawes Designs

“Tracy Matthews packs in the knowledge with this essential strategy book for small businesses.”

– Hilary Halstead Scott
President, Halstead

Get on the Waitlist and Get Your Bonus Gifts When You Pre-Order the Book!

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